27/05/2020

What's the secret behind the world's stickiest brands?

Researchers from Newcastle University London, Fordham University, and University of Minho published a new paper in the Journal of Marketing that examines how some brands create "sticky" customer journeys that keep customers ...

'Bummed out': SpaceX launch scrubbed because of bad weather

The launch of a SpaceX rocket ship with two NASA astronauts on a history-making flight into orbit was called off with less than 17 minutes to go in the countdown Wednesday because of thunderclouds and the risk of lightning.

These tiny, self-assembling traps capture PFAS

University at Buffalo chemists have shown that self-assembling molecular traps can be used to capture PFAS—dangerous pollutants that have contaminated drinking water supplies around the world.

Scientists warn of 'zombie fires' in the Arctic

Dormant "zombie fires" scattered across the Arctic region—remnants of record blazes last year—may be coming to life after an unusually warm and dry Spring, scientists warned Wednesday.

2 U.S. astronauts board SpaceX rocket for historic launch

With thunderstorms threatening a delay, two NASA astronauts climbed aboard a SpaceX rocket ship Wednesday for liftoff on a history-making flight that was seen as a giant leap forward for the booming business of commercial ...

Exploring the use of 'stretchable' words in social media

An investigation of Twitter messages reveals new insights and tools for studying how people use stretched words, such as "duuuuude," "heyyyyy," or "noooooooo." Tyler Gray and colleagues at the University of Vermont in Burlington ...

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