American millennials—the generation of people aged 17-35—are a popular target for advertisers and brands, but companies risk missing out by approaching them as one homogeneous population.
Economics & Business
Feb 17, 2019
0
27
An internal team at the Census Bureau found that basic personal information collected from more than 100 million Americans during the 2010 head count could be reconstructed from obscured data, but with lots of mistakes, a ...
Internet
Feb 17, 2019
0
9
Viruses don't always kill their microbial hosts. In many cases, they develop a mutually beneficial relationship: the virus establishes itself inside the microbe and, in return, grants its host with immunity against attack ...
Cell & Microbiology
Feb 17, 2019
0
7
Software- and computer-based works of art are fragile—not unlike their canvas counterparts—as their underlying technologies such as operating systems and programming languages change rapidly, placing these works at risk.
Archaeology
Feb 17, 2019
1
4
A new study published online in Meteoritics and Planetary Science finds that our most common meteorites, those known as L chondrites, come from at least two different debris fields in the asteroid belt. The belt contains ...
Space Exploration
Feb 17, 2019
2
220
Cooking, cleaning and other routine household activities generate significant levels of volatile and particulate chemicals inside the average home, leading to indoor air quality levels on par with a polluted major city, University ...
Environment
Feb 17, 2019
0
29
Stuck between an endless waitlist for a government job and a frail private sector, Iraqi entrepreneurs are taking on staggering unemployment by establishing their own start-ups.
Business
Feb 17, 2019
0
7
While the polyester leisure suit was a 1970s mistake, polyester and other synthetic fibers like nylon are still around and are a major contributor to the microplastics load in the environment, according to a Penn State materials ...
Environment
Feb 17, 2019
0
27
Even Georgia O'Keeffe noticed the pin-sized blisters bubbling on the surface of her paintings. For decades, conservationists and scholars assumed these tiny protrusions were grains of sand, kicked up from the New Mexico desert ...
Materials Science
Feb 17, 2019
2
621
On February 16, the Art Institute of Chicago announced the results of significant new research on five terracotta sculptures—so named Bankoni after a village in present-day Mali where they were found. The objects date from ...
Archaeology
Feb 17, 2019
0
26
