Marketers have always known they must carefully choose where they place their ads, but a new study in Journal of Consumer Research shows that even the nearby content in a publication—its difficulty and design—affect consumers' ...
Social Sciences
Aug 24, 2009
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(AP) -- All seven astronauts on space shuttle Discovery's mission are parents, and they have 20 children among themselves.
Space Exploration
Aug 24, 2009
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(AP) -- Space shuttle Discovery is fueled and ready for an early morning flight to the international space station.
Space Exploration
Aug 24, 2009
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The last stand in the battle to keep Asian carp from invading the Great Lakes is under way. The Army Corps began tests last week to see whether it can permanently crank up the power on its new electrical fish barrier on the ...
Environment
Aug 24, 2009
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Weight Watchers is the world's largest support group, with more than 1.5 million members worldwide. What makes overweight consumers turn to this organization for help? A new study in the Journal of Consumer Research says ...
Social Sciences
Aug 24, 2009
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Aggressive investments in 2008 helped the United States surpass Germany to become the world's leader in wind power, according to a report recently released by the U.S. Department of Energy.
Energy & Green Tech
Aug 24, 2009
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(PhysOrg.com) -- It takes just seconds for tall buildings to collapse during powerful earthquakes. Knowing precisely what's happening in those seconds can help engineers design buildings that are less prone to sustaining ...
Engineering
Aug 24, 2009
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Taiwan Semiconductor Manufacturing Company has become the first foundry not only to achieve 28nm functional 64Mb SRAM yield, but also to achieve it across all three 28nm nodes.
Electronics & Semiconductors
Aug 24, 2009
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(PhysOrg.com) -- Women hedge, issue disclaimers and ask questions when they communicate, language features that can suggest uncertainty, lack of confidence and low status. But men do the same, according to new research from ...
Social Sciences
Aug 24, 2009
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(PhysOrg.com) -- Stories of ships mysteriously sent to watery graves by sudden, giant waves have long puzzled scientists and sailors. New research by Assistant Professor of Geosciences Tim Janssen suggests that changes in ...
General Physics
Aug 24, 2009
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