Westerner consumers are more receptive to unexpected promotional gifts than their East Asian counterparts, according to a new study in the Journal of Consumer Research.
Social Sciences
Jul 20, 2009
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Sometimes we judge a product by the company it keeps. For example, we might think a car advertised among expensive cars is also pricey--but only if we're unfamiliar with the car, according to a new study in the Journal of ...
Social Sciences
Jul 20, 2009
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Corporations spend billions of dollars each year on food advertising. For example, Kraft Foods, PepsiCo, and McDonald's each spent more than $1 billion in advertising in 2007. A new study in the Journal of Consumer Research ...
Social Sciences
Jul 20, 2009
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A 17-member team has found what may be the smoking gun of a much-debated proposal that a cosmic impact about 12,900 years ago ripped through North America and drove multiple species into extinction.
Earth Sciences
Jul 20, 2009
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NASA avoided a rather messy situation in space Monday after giving astronauts aboard the International Space Station the green light to use a toilet after crew members worked for a day to repair it.
Space Exploration
Jul 20, 2009
1
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(AP) -- Barnes & Noble Inc. on Monday stepped up its fight in the small but highly competitive market for electronic books with the launch of a new e-bookstore offering titles to be read on a variety of devices.
Internet
Jul 20, 2009
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A research collaboration between Munich-based biophysicists and a structural biologist in Hamburg (Germany) is helping to explain why our muscles, and those of other animals, don't simply fall apart under stress. Their findings ...
Cell & Microbiology
Jul 20, 2009
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A switch from annual to multiyear colonies and a willingness to feed just about any prey to their young have allowed invasive yellowjacket wasps to disrupt native populations of insects and spiders on two Hawaiian islands, ...
Plants & Animals
Jul 20, 2009
1
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(PhysOrg.com) -- Burning of fossil fuels pumps chemicals into the air that react on surfaces such as buildings and roads to create photochemical smog-forming chlorine atoms, UC Irvine scientists report in a new study.
Environment
Jul 20, 2009
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Whether it's grandpa's piano or a Nintendo Wii, certain objects become a part of family routines and histories. A new study in the Journal of Consumer Research helps explain why some possessions wind up in permanent storage ...
Social Sciences
Jul 20, 2009
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