Hybrid products are ubiquitous in today's marketplace: phones with cameras, watch/cameras, MP3 players with GPS systems. How can consumers understand the functions and features of these new products? A new study in the Journal ...
Social Sciences
Feb 23, 2009
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(PhysOrg.com) -- Researchers from the California Institute of Technology (Caltech) and the University of California at San Diego (UCSD) have brought together UCSD theoretical modeling and Caltech experimental data to show ...
Biochemistry
Feb 23, 2009
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Sometimes a high price tag, a label, or an ingredient can lead us to believe that we're purchasing a high-quality item. But what happens if the attribute that attracted us to the product is false or meaningless? A new study ...
Social Sciences
Feb 23, 2009
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When shopping, we often find ourselves choosing between lower- and higher-cost items. But most people make a choice based on the first digit they see, according to a new study in the Journal of Consumer Research.
Other
Feb 23, 2009
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A new study by scientists updating some of the findings of the Intergovernmental Panel on Climate Change (IPCC) 2001 Third Assessment Report finds that even a lower level of increase in average global temperatures due to ...
Environment
Feb 23, 2009
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Scientists have developed a way to manipulate bacteria so they will grow mutant sugar molecules on their cell surfaces that could be used against them as the key component in potent vaccines.
Feb 23, 2009
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(PhysOrg.com) -- On long, dark winter nights, the constellation of Orion the Hunter dominates the sky. Within the Hunter's sword, the Orion Nebula swaddles a cluster of newborn stars called the Trapezium. These stars are ...
Astronomy
Feb 23, 2009
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Should I spend money on a vacation or a new computer? Will an experience or an object make me happier? A new study in the Journal of Consumer Research says it depends on different factors, including how materialistic you ...
Other
Feb 23, 2009
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(PhysOrg.com) -- It’s something of an understatement to say Shekhar Garde has an eye for detail. A global leader in his field, Garde works to shed new light on the hidden world of atoms and molecules. Equipped with state-of-the-art ...
Nanomaterials
Feb 23, 2009
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Why would women give more to the victims of Hurricane Katrina than to the victims of the Indian Ocean tsunami? A new study in the Journal of Consumer Research sheds light onto the way gender and moral identity affect donations.
Other
Feb 23, 2009
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